The ZoomWithOurFeet Photography Podcast

Lessons From Film To Full-Scale Studio


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We trace Todd’s path from a basement darkroom to a thriving production company, focusing on film-era discipline, business choices, and the power of relationships. We share practical systems for shooting, hiring, and staying resilient while moving into documentaries and nonprofit storytelling.

• origin story from school darkroom to ad agency lead
• manual exposure discipline and SAKI workflow
• translating product lighting to automotive shoots
• forming an LLC, studio acquisition, and negotiation
• evolving from stills to video and hybrid sets
• building a team, internships, and studio rental
• short form content, nonprofit films, TV pitch development
• marketing by SEO, decks, and word of mouth
• navigating canceled jobs and cash flow realities
• creative purpose on big sets and solo shoots
• five-year aim toward legacy documentary stories
• hiring for humility, using proper channels, EQ in management

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The ZoomWithOurFeet Photography PodcastBy Timothy "TMac" McCarty