The Workaround by Bob Gilbreath Podcast

Lessons from First-Time CEOs


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There’s no certification course needed to become a CEO. One day, you find yourself in that position and must figure it out on your own. Everyone is waiting to see what you’ll do first.

No pressure, of course…

Everyone who has been in this role has a unique story to share. This week, I sat down with Rob Reinfeld, the Co-founder and CEO of A2 Influence, a content development agency that helps leading brands and retailers create and distribute authentic content at scale.

We’ve been friends and business partners for years, so I was curious to hear his impressions after completing his first year as CEO—and share some of my own memories in the process.

Whether you’ve been a CEO for years or aspire to be in that role someday, I’m sure you’ll uncover some valuable lessons—and enjoy a few laughs with us along the way.



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The Workaround by Bob Gilbreath PodcastBy Bob Gilbreath