The SEO Sprint Podcast

Lessons from Google, Reach PLC and eBay | Pedro Dias

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This week I speak to Pedro Dias a Technical SEO Consultant & Product Manager who has worked with companies like eBay, Dell and Reach PLC.

He has a wealth of experience working in engineering and product teams, including working at Google in the Web Spam team building internal tools, and as the Director of Web Development at apis3, building websites for enterprise organisations. Recently, he’s worked at Reach as the Head of SEO, and with eBay working with engineering and product teams.

In this podcast, we talked about:

  • How Pedro got into SEO
  • Pedro’s experience at Google in the Web Spam team
    • How Google built internal tools in the Web Spam team
    • The actual reality of releasing internal tools at Google
    • The biggest challenges of tech execution in a web development team
    • How Pedro made core web vitals a priority at Reach PLC
    • How Pedro created a core web vital monitoring and debugging prototype
    • How Pedro worked with engineering to start to solve the CWV problem
    • The technical SEO work Pedro is doing at eBay
    • How Pedro prioritises and approaches technical SEO work within eBay
    • How Pedro communicates with different teams at eBay
    • Top three things Pedro would wish they knew when they started in product

      • Pedro’s recommended top three skills:

      • Don’t wait to fix things - Don’t wait for people to put things on your lap, and be proactive in fixing things or solving problems.
      • Over-communicate - Always over-communicate what you’ve done and what you want from people; don’t be afraid to shout about what you’ve done.
      • Daring - Be daring, and don’t worry about what other people think (especially if you think you are not good enough, everyone is bumping around).

        • Where to find Pedro

        • Website: https://en.pedrodias.net/
        • Twitter: https://twitter.com/pedrodias
        • LinkedIn: https://www.linkedin.com/in/pedrodias

          • References

          • Objectives and Key Results
          • MoSCoW method
          • SEO & UX Library
          • Reach PLC
          • eBay
            • ...more
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            The SEO Sprint PodcastBy Adam Gent