The SEO Sprint Podcast

Lessons from Indeed | Gus Pelogia

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This week I interview Gus Pelogia an SEO Product Manager at Indeed.

Gus has worked both in-house and at digital agencies in Argentina, the Netherlands, and Ireland. He spent 5 years as an Account Manager and Team Lead at agencies such as Spark Foundry (Core) and Wolfgang Digital, working with clients from travel, e-commerce, and professional services.

In this podcast, we talked about:

  • Getting into SEO

  • Getting into product

  • Product Requirement Documents

  • Engineering Buddy

  • Discovery with developers

  • Cross-team collaboration tips

  • Insight into working on projects

  • Why future-proofing ideas get buy-in

  • Product and engineering team structure

  • Delivery process and procedure

  • Importance of ownership in teams

  • Conways Law in large organisations

  • Raising problems is also about raising solutions

  • Writing effective SEO tickets

  • Importance of planning tickets

  • Prioritising SEO initiatives and bets

  • MVPs in SEO

  • Learning from Product Managers

  • SEO Forecasting and SEO A/B Split Testing

    • Listen now on Apple, Overcast and Spotify.

    Recommended top three skills:

    Gus would recommend the following skills to learn:

    1. Business Acumen - Understand how to handle business situations and sell your ideas to other teams.
    2. Technical literacy - Learn to code and better understand technology so you can build confidence to work on custom-built websites.
    3. Ownership - Learn to own projects and conversations, don’t be afraid to speak up.

      4. Where to find Gus:

      • Website
      • Twitter
      • LinkedIn

        • Note: Gus is speaking at BrightonSEO in September 13th / 14th.

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        The SEO Sprint PodcastBy Adam Gent