What can we learn from Justice Ruth Bader Ginsberg as professionals and as human beings?

Lessons from Justice Ruth Bader Ginsberg

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Communications and PR is one of those industries where a few bad actors give everyone a bad reputation. But most communications pros are absolutely honest and most of their work can be seen as boring. This week on the Spin Sucks Podcast, Gini is talking about how most people are using their PR powers for good.

No, We Don't All Lie For A Living.

If you want your clients to be confident that your communications work is ethical, responsible, and measurable, becoming a PESO Model Certified Guide© is the best way to get there. Gini Dietrich answers your questions about the new program on this week's episode of the Spin Sucks podcast.

Your Questions Answered: The PESO Model© Certification

Are you tired of all the misinformation, disinformation, and mal-information in the media? Gini discusses what each type of information is and gives communicators tips for combatting the bad actors.

Combating Weaponized Information

Media relations has been turned on its head in the last few months. Due to media outlets closing or being acquired and revenue down, causing layoffs, the pool of journalists has shrunk considerably.

Even as challenging as media relations has gotten, earned media is still an important strategy to build credibility and authority.

On this episode of the Spin Sucks podcast, Gini Dietrich gives you five tips on how to get better results from your media relations efforts.

The Changing Landscape of Media Relations

SEO has come a long, long way since the first search engines started using it to organize results, and Chat GPT is changing the game again. Today on the Spin Sucks Podcast, Gini Dietrich talks about how SEO is working now, the role of communications in it, and what we need to know to take advantage of AI to make sure the right people are finding you at the right time.

Lessons from Justice Ruth Bader Ginsberg

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