Are your events earning the spotlight, or are they getting budget cuts from the C-suite?

At Cvent CONNECT 2025, Matt Heinz sits down with Amanda Young, Senior Director of Global Events at ConnectWise, to talk about proving ROI and scaling event programs. Amanda shares how she manages pressure from leadership, keeps sales and marketing aligned, and uses data to run high-performing events.

In this episode, you’ll learn:

• Scaling events with focus: Ways to grow programs while staying efficient and avoiding wasted effort.
• Getting sales and marketing on the same page: Practical steps to align event goals with revenue goals.
• Building scorecards that matter: What to track and report so leadership pays attention.

Things to listen for:

(00:00) Introducing Amanda Young

(03:13) Balancing costs and creative strategy

(07:06) Alignment around event outcomes

(13:25) Event metrics that prove ROI

(14:41) The future of large-scale events