When the price tag on merchandise goes up, so do the stakes for asset protection and loss prevention. For luxury retail brands, protecting high-value assets requires a delicate balance between security and deterrence and a delightful brand experience for the customer. Ron Kornblum, Global Director of Corporate Security for Canada Goose, joins Michael Evanoff and Cari Guittard to discuss the evolving landscape of retail security: strategies for mitigating loss, the role of AI and technology tools in modern security, and why a building a culture of security with employees is an essential component of any effective AP/LP strategy.