The Crowdmakers

Lessons from "The King of Minor League Fighting" – Roy Englebrecht, Englebrecht Promotions & Events


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How do you succeed as an independent fight event producer and promoter for over 40 years? No one else comes close to the success that Roy Englebrecht has experienced in the business of live small-venue fighting events. In this positive, spirited conversation, Roy reveals how he got started in the business, what Minor League Baseball taught him about succeeding in the fight business, the elements to how he continually sells out 6 fight events a year at the Orange County Events Center, how the audiences and promotion of fighting events has changed and how he smartly uses “influencers” to draw big crowds, the value of limiting the number of sponsors you have, and how anyone can apply his combination of timing, positive action and persistence to whatever it is they do in business and in life. A fascinating visit with a true southern California legend!   
 
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The CrowdmakersBy Bill Guertin

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