The Pitch Podcast

Lessons from the Summer of Barbie, and looking at Move-to-Earn for sports

Listen Later

Thanks for listening to another episode! Here’s what we covered today:

  • 0:54 - Move-to-earn and sports

  • 14:50 - Play-to-earn (within a sport)

  • 20:20 - Lessons from the summer of Barbie

  • 29:20 - Activating nostalgia with Hollywood IP

  • 36:24 - Partnership strategy led by the senses 

    • Plus, feel free to check out some additional readings, as well as some of the sources that sparked our interest in today’s topics:

    • STEPN, Sweatcoin, and Ness

    • The Summer of Barbie, from Morning Brew

    • List of Barbie partnerships, on Twitter

    • Barbie Marketing breakdown, by Joe Brailsford

      • ...more
      View all episodesView all episodes
      Download on the App Store
      The Pitch PodcastBy Drew Rauso & Andy Marston