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Lessons From Walnut’s Head of Marketing on Product, Data, and Story | Benny Bridger
Standing out in B2B SaaS is getting harder. Content looks the same. Messaging sounds the same. And AI is only accelerating the sameness.
In this episode, Walnut’s Head of Marketing, Benny Bridger, breaks down how he builds marketing that people remember. He walks through the systems his team uses, the role of original data in shaping campaigns, and why product-first storytelling creates a much stronger connection with buyers.
You’ll hear how demos can fuel demand, how to find angles that surprise your audience, and why small in-person moments often create better pipeline than expensive booths. Benny also shares how he uses AI inside his workflow without turning everything into generic output.
If you want your marketing to land with buyers and drive real opportunities, you’ll get a lot from this conversation.
- (00:00) - – Intro
Connect with Benny & Ugi:
Benny: linkedin.com/in/benny-bridger
Ugi: linkedin.com/in/ugljesadj
B2B Vault has an extensive background infrastructure that allows us to monitor 300+ experts and marketing websites every single week, and deliver our subscribers only THE BEST marketing insights published during the previous week.
It's like having your own VA who feeds you with unique insights and secret knowledge from other experts, every single week.
If you haven't already, subscribe here:
https://lnkd.in/d98cfqsk
Click here to watch a video of this episode.
View all episodes
By Ugi DjuricStanding out in B2B SaaS is getting harder. Content looks the same. Messaging sounds the same. And AI is only accelerating the sameness.
In this episode, Walnut’s Head of Marketing, Benny Bridger, breaks down how he builds marketing that people remember. He walks through the systems his team uses, the role of original data in shaping campaigns, and why product-first storytelling creates a much stronger connection with buyers.
You’ll hear how demos can fuel demand, how to find angles that surprise your audience, and why small in-person moments often create better pipeline than expensive booths. Benny also shares how he uses AI inside his workflow without turning everything into generic output.
If you want your marketing to land with buyers and drive real opportunities, you’ll get a lot from this conversation.
- (00:00) - – Intro
Connect with Benny & Ugi:
Benny: linkedin.com/in/benny-bridger
Ugi: linkedin.com/in/ugljesadj
B2B Vault has an extensive background infrastructure that allows us to monitor 300+ experts and marketing websites every single week, and deliver our subscribers only THE BEST marketing insights published during the previous week.
It's like having your own VA who feeds you with unique insights and secret knowledge from other experts, every single week.
If you haven't already, subscribe here:
https://lnkd.in/d98cfqsk
Click here to watch a video of this episode.