In this episode, our host Jakub Parusinski speaks with Sheetal Puri, fundraising director at the Wikimedia Foundation. They dive into the fundraising strategy behind one of the world’s most trusted websites: Wikipedia. They explore how small wording changes — even a single word — can shift millions in donations, why longer messages outperform short ones, and how authenticity drives results.

Dive deeper:

• Learn more about Sheetal Puri on Linkedin.
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