The Everyday Storyteller

Lessons in customer storytelling by Carrie Bradshaw.


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I used to dream of being Carrie Bradshaw from Sex in the City.

Not that I was in the slightest bit interested in fashion or bullish New York gentlemen, but I wanted to sit in a stylish apartment, doors flung open, chiffon curtains blowing in the wind, cigarette in hand, writing, being a journalist, having others hanging off my every word. I would regularly think to myself, what do I have to do to live like Carrie?


Plot spoiler: I never did, but I’ve come to terms with that. 

In this episode, I share how you can use customer success stories to make what you do/sell and the life you create for others through your services and products irresistible to future clients. And by doing so, leaving them in no uncertain terms that you are the only person who can answer their key questions of:


“What do I have to do to feel like that?” 

“How could my life change too?” 

“I’m experiencing exactly the same challenges, could this work for me too?”

“I’m ready to feel like that customers does. Where do I sign up?”


For women with something to say, The Everyday Storyteller is a podcast about making your voice matter, one day at a time.


5-star ratings and reviews help other women discover the show and learn how to ensure their voice matters too. So please, don't forget to leave one. 


Want to continue the conversation or get some extra support with telling your story? 


Find me:

On Instagram: @22storiesandme

On LinkedIn: linkedin.com/in/hilarysalzman

Online: www.22-stories.com


This podcast is edited by the brilliant Suzi @story_publishing

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The Everyday StorytellerBy Hilary Salzman