<p>We chat to Sophie Lander on what it takes to go from account executive to managing director. She speaks about how to become a unicorn in account service, and reminds us why the industry centers around people at its core.</p>

We chat to Sophie Lander on what it takes to go from account executive to managing director. She speaks about how to become a unicorn in account service, and reminds us why the industry centers around people at its core.

LESSONS IN HINDSIGHT: Sophie Lander

Ever look at industry seniors and think, ‘wow, they know so much stuff.’ Ever think, ‘gee, I know not much stuff at all’?
 
Well, once upon a time, in a land not too different from this one, our industry's most brilliant minds knew nothing at all. They’re human, and we’ll prove it to you. They’re here, open and candid, to tell us what they wish they knew when they were small, what they’ve learnt getting to where they are, and all their wisest words on how you can get there too. 

Brought to you by Youngbloods Australia, empowering young people to kill it in the ad world.

Business

Education

Self-Improvement

Marketing

Ever look at industry seniors and think, ‘wow, they know so much stuff.’ Ever think, ‘gee, I know not much stuff at all’? Well, once upon a time, in a land not too different from this one, our industry's most brilliant minds knew nothing at all. They’re human, and we’ll prove it to you. They’re here, open and candid, to tell us what they wish they knew when they were small, what they’ve learnt getting to where they are, and all their wisest words on how you can get there too. Brought to you by Youngbloods Australia, empowering young people to kill it in the ad world.

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LESSONS IN HINDSIGHT: Sophie Lander

LESSONS IN HINDSIGHT: Sophie Lander