Lessons Learned And Tips From Pilgrimage, My First Kickstarter Campaign
03.27.2023 - By Joanna Penn
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My Kickstarter campaign for my travel memoir, Pilgrimage, funded within minutes and raised over £26,000 (over US$31,000) for a niche book in a new market. In this episode, I share my lessons learned and tips for a successful campaign.
In the intro, I mention the 6 Figure Author Podcast, The Writers Well Podcast, and Reid Hoffman's new Possible podcast.
Today's show is sponsored by ProWritingAid, writing and editing software that goes way beyond just grammar and typo checking. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. Check it out for free or get 25% off the premium edition at www.ProWritingAid.com/joanna
Joanna Penn writes non-fiction for authors and is an award-nominated, New York Times and USA Today bestselling thriller and dark fantasy author as J.F. Penn. She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. Her latest book is Pilgrimage: Lessons Learned from Solo Walking Three Ancient Ways.
You can listen above or on your favorite podcast app or read the notes and links below. Here are the highlights and the full transcript is below.
Show notes:
* Overview of the Pilgrimage campaign including rewards, add-ons, and the result
* Why Kickstarter for this project, and why now for me
* Tips for success: Learn about the platform beforehand. It is a new ecosystem for authors and different from those we are used to
* Prepare to face your fears
* The importance of getting your costs right in terms of production and international shipping
* Set aside more time than you need
* How did I market the campaign?
* Was it worth it? Will I do another Kickstarter campaign?
* What happens to Pilgrimage now?
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