In episode 32, Elizabeth Frenchman shares what worked and what didn't about starting a sleepwear brand in her home town of NYC after retiring from a career in graphic design.

Elizabeth Frenchman is an apparel designer who adheres to the “less is more” philosophy as well as G-d being in the details. She was born and raised in Ohio but escaped to earn a BA in printmaking from Rutgers in New Jersey. This led to a long varied graphic design career in Boston and New York. An MLS from Pratt facilitated a switch to architectural materials librarianship. Many courses at both FIT and Central Saint Martins (London) prepared her for launching a sleepwear line, Fichu Bedwear.

In architecture, in fashion, in graphics, the designer must listen to her materials. Design serves a purpose: to shelter, to clothe, to mediate harmoniously with nature yet it harness nature for knowledge, beauty and utility.

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