* Robert Patton* Founder of SHEATH Underwear

Sponsors:

* Drip – Get a free demo of Drip using this coupon code!* Spark Shipping – eCommerce Automation

Links:

* https://www.sheathunderwear.com/* https://facebook.com/sheathunderwear* https://www.instagram.com/sheathunderwear/

Transcript:

Charles:                        00:00                In

this episode of a business of eCommerce. I talked with Robert Patterson about

some of the lessons learned growing $1 million eCommerce business. This is a

business of eCommerce, episode one Oh nine welcome to the business of

eCommerce. The show of it helps eCommerce retailers start, launch and grow

their eCommerce business. I'm your host, Charles [inaudible] and I'm here today

with Robert Patterson. Robin has a founder sheet underwear, a veteran owned and

operated clothing brand that he started while deployed in Iraq in 2008 I've

asked Robert on the show today to talk about some of the lessons he's learned

scaling his business over $1 million. So, Hey Robert, how are you doing today?

Robert:                         00:43                Awesome.

Thank you so much for having me on your show.

Charles:                        00:46                Yeah,

it's excellent to have you on. I'm super interested in dig into the brand and

kind of how you started. I love talking to retailers that, you know, this is on

the whole like journey and kinda how they began and where they are now. So

first of all, what is the brand? What do you guys sell and what did you, you

started this when you were in Iraq, you were deployed in Iraq, correct?

Robert:                         01:05                Yes

sir. I, I joined the army in 2006 during the height of the Iraq war. And I was

in Iraq that same year, six months after I joined. And as you all know, it's

hotter than the devil's balls there.