LinkedIn Ads & InMail are known for targeting a specific audience. Although, the LinkedIn Ads CPC is higher than other social media.

In this episode, we’ll learn from Aleksandra’s story about how & why she failed running a virtual summit paid campaign on LinkedIn. And, how she quickly adapted to drive growth.

Show Notes:

• 0:53 - Aleksandra Panyukhina background in event marketing
• 1:54 - The story about how she failed at LinkedIn Ads & Inmail
• 5:23 - Lessons from the campaign failure
• 12:31 - What works on LinkedIn right now?
• 14:59 - When should you start thinking about Event Marketing?
• 19:33 - Why Event Marketing works for SEMrush?
• 21:43 - What works with Event Marketing?

Connect with My Guest

• Reach out to Aleksandra on event marketing questions

Check full post here: https://aazarshad.com/podcasts/linkedin-ads-and-inmails-event-marketing-lessons/