In this episode of the one podcast, Vlada Lotkina, the CEO of ClassTag, a parent-teacher communication platform, shares her entrepreneurial journey from her early career in management consulting to creating ClassTag.

She highlights the importance of customer development, choosing a specific persona to focus on in the early stages of a startup, and the relevance of personal engagement in the field one works in. Vlada also discusses the challenges in the EdTech space, the complexities of working with different stakeholders, scaling a business, and the company's transition from B2C to B2B monetisation.

Finally, she shares her current focus on mentoring other entrepreneurs, launching a new podcast, and the lessons learned from ClassTag's journey.

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Chapters

00:00 Introduction and Background
00:45 Vlada Larkina's Journey to Entrepreneurship
01:36 The Birth of ClassTag
03:02 The Challenges of EdTech
06:38 The Growth and Evolution of ClassTag
11:30 The Business Side of ClassTag
21:50 The Decision to Sell ClassTag
23:17 Life After ClassTag and Future Plans
26:33 Final Thoughts and Advice for Entrepreneurs

Guest Links

https://twitter.com/vlotkina

https://www.linkedin.com/in/vlada-lotkina
https://www.instagram.com/vlotkina

https://www.youtube.com/channel/UCunh6Wy5XRAR5etaqIbqlzw

Chapters

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