Changes to your digital strategy can domino across your business. While that ultimately is how real change happens, it can be daunting. Today, we’re discussing the biggest mistakes ecommerce companies make when re-aligning and re-investing in their customer experience (CX) strategies — and how to avoid them. 

Join host Nora as she shares lessons learned with Lightburn's director of client strategy, Colleen Campbell, and the co-owner and cofounder of the UX research company, Lyssna Method, our pal Kristine Howell. 

Top takeaways include:

• Top mistakes business owners make
• Low-cost wins to avoid analysis paralysis
• How to get c-suite buy-in with dedicated data
• Under and OVER-investing in technology
• Customer wants versus business needs
• Reducing risk and welcoming natural tension points