This week, John Talman and Luke Hansen sit down with Ashley Smith, owner of Always Forward Roofing and an inspiring leader in the trades. From unconventional beginnings to building a company rooted in quality and trust, Ashley shares her journey, the challenges she’s faced, and the principles that drive her success. Whether you’re a contractor, business owner, or just someone looking for inspiration, this episode is packed with insights, humor, and actionable advice.

Key Takeaways:

• Being Authentic: Ashley's entry into roofing was serendipitous but driven by a desire for authenticity and meaningful work.
• Motivating Teams: Always Forward Roofing prioritizes building a strong, motivated team.
• Customers Come First: Ashley stresses the importance of over-communication and preemptively addressing potential issues to build trust with homeowners.
• Adapt to Succeed: Ashley highlights the importance of being obsessive, adaptable, and continually learning to thrive in the trades.