Founders of Comments by Celebs, Emma Diamond and Julie Kramer, take us on their three-year journey running the media company, providing lots of great business takeaways. After defining Comments by Celebs at its core (4:11), Emma recalls how she came up with the idea for the original Instagram handle (7:01), and why this was a career neither she or Julie could have ever imagined (13:15). They explain how they keep up with pop culture in such a fast-paced world (17:42), how they split up duties (19:42), and how they ultimately turned Comments by Celebs into a full-blown business (24:36). They break down what a “normal” day looks like for them (31:45), how much time they spend on content curation vs. business management (33:59), and how content has changed as the CBC network gains more popularity (35:46). Emma and Julie reveal the reasoning behind all of their business decisions (38:18), and why the ever-changing nature of social media doesn’t scare them (44:38). Finally, they conclude with a little insight into their personal lives (48:15) and answer our founders’ rapid-fire questions (53:08). Tune in for all of this and more!

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