In part one of my conversation with Brandon O’Halloran, the CEO of ReplyBuy, he discussed his efforts to develop a personalized messaging system to help companies quickly and easily complete sales.

In this second part of our conversation, he discusses some of the strategic decisions he made to grow his company, including forming key partnerships and making sure your passions are lining up with reality. And as a first-time CEO, he offers some important advice for anyone aspiring to follow in his footsteps.