This episode features the brilliant Letitia Fealy. Letitia is the Founder of Lotus Optimisation and focuses on SEO and Email Marketing. Letitia speaks about her work in SEO. She mainly focuses on Onpage however really stresses the importance of technical in particular. Letitia talks about increasing a business's search by over 900% and revenue increasing by over 400% in just a small period of time. She mentions Uber-suggests as a great free resource.  She really makes a good point that businesses should invest more in their website and email marketing giving good examples of why. This a good episode for anyone looking to understand on-page SEO.