Sign up to save your podcasts
Or
Share 'Let's clean the pipes up': The Guardian’s Hamish Nicklin on making the programmatic ecosystem more transparent
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
'Let's clean the pipes up': The Guardian’s Hamish Nicklin on making the programmatic ecosystem more transparent
Even as programmatic advertising grows in prominence, issues with the the technology remain. The Guardian knows this well. According to its CRO Hamish Nicklin, programmatic ads were about 60 percent of its display advertising last year. But Hamish is taking on the ad industry to claim the publisher’s share of ad dollars. Nicklin joined Digiday editor-in-chief Brian Morrissey on the Digiday Podcast to discuss his goals for programmatic and creating diversified revenue streams for publishing.
View all episodes
By DigidayEven as programmatic advertising grows in prominence, issues with the the technology remain. The Guardian knows this well. According to its CRO Hamish Nicklin, programmatic ads were about 60 percent of its display advertising last year. But Hamish is taking on the ad industry to claim the publisher’s share of ad dollars. Nicklin joined Digiday editor-in-chief Brian Morrissey on the Digiday Podcast to discuss his goals for programmatic and creating diversified revenue streams for publishing.