In Episode 220 of Idea Diary - Today, I ramble about Laura Ries’ book, “Battlecry” from 2015!

My Notes From the Book:

Create a “Battlecry” or slogan that easily says what it is that your brand gives the consumer and what it is in as few words possible. Also, keep in mind that it’s best to highlight on the category that your business is in first, then work on selling your brand. Also, don’t forget to pick a tagline that gets your employees excited as well as your customers!

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#BusinessLifestyle #LauraRies #Battlecry

"Idea Diary" is a business lifestyle podcast about creative entrepreneurship. "Idea Diary" focuses on building creative businesses, and chronicles how Valerie Aiello uses multiple skills to create products, illustrations, film, music, and businesses. SHOW DISCLAIMER: EVERY INDIVIDUAL’S OBSTACLES AND SOLUTIONS ARE UNIQUE. THESE TIPS ARE SUGGESTIONS ONLY TO IMPLEMENT IN YOUR SUITABLE OWN WAY. THIS IS NOT LEGAL ADVICE. THIS IS NOT FINANCIAL ADVICE.

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Valerie Aiello is a multi-hyphenate brand expert from Austin, Texas.

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Website: https://www.valerieaiello.com

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