Our miniseries of discovering the best business practice in the States continues with a brilliant story about inclusive branding and packaging. Katherine Pereira is a Strategist, specialising in Brand Identities, and through a personal insight, she was able to come up with a simple concept to engage a cosmetics range with 86 million underserved American consumers. Hosted by everyone's favo(u)rite Yankophile, Adam Hopkinson.

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