We've hit episode 50! Guus and Joe re- live their first podcast memories of trying to do three episodes in 1 day. This week they discuss the importance of story for designers.The idea that story is not simply for marketing, but a crucial element of how features and the users experience of a product come together to form something users can fall in love with. The utilize the recent Google and Apple events, as well as past work on IKEA to explain how story impacts products.