In the last several decades, digital design has been the new mecca for designers. Everyone has rushed to design the latest website or application. Now, as products change, and screen based systems mature, we must ask “what is next for designers”. Guus and Joe reflect on breaking down design to its primitives and refocusing on the “job to be done” along with the tools designers have at their disposal with each customer touchpoint. As products bring in voice, home devices, and digital assistances, the role of design must evolve to stay relevant.