Guus and Joe review Raft’s 2018 Trends report to provide a mid-year assessment. They speak to three trends and offer support in how they are coming to fruition through the year. They share that trends never arrive unannounced. To be applicable for companies, they should be emerging topics and not wild long-shot guesses. While their supporting materials are often dystopian, they close by sharing they are very hopeful for what these trends may enhance in people’s lives.