Jayna Rumble is our newest #YBKCrush. The sixth-year adviser at Troy High School in Michigan gives her tips for recruitment, what she wants her new students to learn in the first 90 days and the age old question of what comes first: Theme or voice.

[6:26 ] Recruitment

[10:23] What to do during the first five weeks

[15:24 ] News angles for yearbook

[19:24] Using students to recruit for your staff

[22:31] Which comes first: Theme or voice

[25:55] Transferring the theme into content pages

[28:15] When Yearbook becomes more

[32:03] Doing tough interviews in the iPhone generation

[34:00] Learning moments from the first five years