So, we've always told stories. We've always been around the fire and telling stories to each other. As soon as we started to speak and communicate, we were telling stories. So those stories from ancient times are often different from those today. They still have the same storylines. For the first human stories hatched tens of thousands of years ago to the TV program you watched the other night, these timeless storylines endure. So why are these storylines so enduring? Well, it's because they speak to fundamental emotions that all humans understand and experience. So, it's this theme all people face. Using these classic plots in your story planning can help you create something truly effective and emotional for your audience. Go to http://jgtips.com/lets to get “7 ways to be visible” and other checklists and tips.