So, who is your ideal customer? This is a good question because they may not be attracted to your website if you don't figure out who they are. And so you need to know who your target audience is, what they like to see, what they like to do, and what they like to know what they want. You can tailor your web content to speak directly to them. You can enhance their experience with a user friendly, easy to navigate site. You can offer products or services that meet their needs and you can focus your marketing efforts on those most likely to buy from you. Go to http://jgtips.com/lets to get “7 ways to be visible” and other checklists and tips.