Adam Spriggs is a Partner at Nucleus Maximus, a boutique branding agency that helps CPG companies position and package their products to win attention and sales. In 2019, he founded The Angel Group, a growing network of industry executives and consultants who invest in early-stage CPG brands. 

Adam’s work and perspective have been covered by notable trade groups including New Hope Network, BevNET, NOSH, Foodbytes!, Naturally Boulder, The Dieline, and Packaging World. He holds a Bachelor of Science degree in Design and Visual Communications from Bowling Green State University.

Here’s a glimpse of what you’ll learn:

What inspired Adam to work with emerging brands and CPG companies—and why he decided to venture out on his own

The types of clients Adam works with and how he structures his work on creative packaging

How your geographical location can impact your brand’s launch and growth

The role packaging plays for a food brand

The marketing methods Adam uses for his clients and the changes he’s made over the years

How Adam develops customer personas for the companies he works with

Adam explains why he founded The Angel Group and how it works

How starting out in e-commerce can help sellers gauge the performance of their products before going retail

Adam's advice to people working in the CPG industry

In this episode…

A company getting started in the CPG industry will face a lot of competition from older and bigger brands. What does this mean for you as a newcomer? Not only does your product need to stand out in your chosen category, but it also has to win over customers to grow.

There are many challenges associated with any type of CPG business but this isn’t a reason to be afraid of taking the leap. The solution is to prepare well in advance and take care of two of the most important aspects of your business: product packaging and branding. You’ll need to differentiate yourself from your competitors, comply with industry regulations, and provide your audience with a sense of your brand’s identity.

Adam Spriggs, Partner at Nucleus Maximus and expert in CPG branding and packaging, joins Steve Cleere in this week's episode of the NexxtLevel Podcast to talk about his work in helping early-stage companies grow. Adam explains the role packaging plays in growing a food brand and shares his strategies for helping companies develop customer personas.

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Resources Mentioned in this episode

Kitchen2Shelf

Nexxt Level Marketing

Nucleus Maximus

Nucleus Maximus on Instagram

Adam Spriggs on LinkedIn

Sponsor for this episode...

Our podcast today is sponsored by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen-2-Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth.

Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen-2-Shelf can help you learn what you need to know to grow.

Visit their website to get access to some free tools that can help you understand where your business stands.

Contact them today to find out how they can help you grow your brand and expand your business to reach its full potential.