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Let's Own Your Niche + Build a Course with Megan Walker
To niche or not to niche? A lot of biz owners and course creators resist the idea of really niching down. But the more you tailor your offer and marketing to a carefully chosen niche, the more they’re going to check the boxes for those people who need you the most.
In this episode of Marketing Sucks, I chat with the incredible Megan Walker, a health and medical marketing expert who helps her clinician clients create killer healthcare courses. Over the last two decades, Megan has become a legit master of evolution and reinvention — and she has a TON of juicy insights to share when it comes to owning your niche!
Join us as we go deep into the nitty-gritty of developing a course, including what you need to consider BEFORE you get started. If building a program is on your to-do list, then you’re definitely in the right place!
Marketing sucks. Let’s learn together. Hit play to discover:
- The biggest things that people forget to include in their programs (and why you need them!)
- How to identify the niches and program ideas that will likely have the highest ROI
- Whether it’s better to drip-feed course content or have it available all at once
Please rate, review, and subscribe!
Guest bio: Megan Walker is a health and medical marketing expert with over 25 years' experience. Her big focus is teaching clinicians how to develop healthcare courses that create time and financial freedom while helping more people improve their health.
Timestamps:
00:13 Intro
00:55 Meet Megan Walker
02:19 Megan’s business
04:41 Finding your niche
07:12 Gauging interest
11:24 What to include in your program
16:44 Improving your program
19:07 Drip feed or all-at-once?
21:04 Favourite tech
26:03 AI
31:12 Your action item
35:25 Quick-fire questions
37:13 Outro
Links mentioned:
Megan Walker
meganwalker.com
meganwalker.com/bot
meganwalker.com/10waystosave
Instagram: @meganwalkermarketsavvy
—
📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.
🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social
Instagram: @grindsocialmedia
Facebook: facebook.com/GRINDSOCIALMEDIA
📢 I’d love it if you’d share this episode and tag me!
Podcasting support
Production: theultimatecreative.com
View all episodes
By Amanda Casinha-GintherTo niche or not to niche? A lot of biz owners and course creators resist the idea of really niching down. But the more you tailor your offer and marketing to a carefully chosen niche, the more they’re going to check the boxes for those people who need you the most.
In this episode of Marketing Sucks, I chat with the incredible Megan Walker, a health and medical marketing expert who helps her clinician clients create killer healthcare courses. Over the last two decades, Megan has become a legit master of evolution and reinvention — and she has a TON of juicy insights to share when it comes to owning your niche!
Join us as we go deep into the nitty-gritty of developing a course, including what you need to consider BEFORE you get started. If building a program is on your to-do list, then you’re definitely in the right place!
Marketing sucks. Let’s learn together. Hit play to discover:
- The biggest things that people forget to include in their programs (and why you need them!)
- How to identify the niches and program ideas that will likely have the highest ROI
- Whether it’s better to drip-feed course content or have it available all at once
Please rate, review, and subscribe!
Guest bio: Megan Walker is a health and medical marketing expert with over 25 years' experience. Her big focus is teaching clinicians how to develop healthcare courses that create time and financial freedom while helping more people improve their health.
Timestamps:
00:13 Intro
00:55 Meet Megan Walker
02:19 Megan’s business
04:41 Finding your niche
07:12 Gauging interest
11:24 What to include in your program
16:44 Improving your program
19:07 Drip feed or all-at-once?
21:04 Favourite tech
26:03 AI
31:12 Your action item
35:25 Quick-fire questions
37:13 Outro
Links mentioned:
Megan Walker
meganwalker.com
meganwalker.com/bot
meganwalker.com/10waystosave
Instagram: @meganwalkermarketsavvy
—
📱 Looking for content creation & social strategies that drive REAL results? Visit grindsocialmedia.com.
🤝 Book your free discovery call: calendly.com/grindsocial/discoverycall
Get social
Instagram: @grindsocialmedia
Facebook: facebook.com/GRINDSOCIALMEDIA
📢 I’d love it if you’d share this episode and tag me!
Podcasting support
Production: theultimatecreative.com