Digital: Disrupted

Let’s Take Away the Mystery Around Designing Digital-First Experiences


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In this week’s episode, Paul is joined by Joe Wheeler to break down how companies can design meaningful digital-first customer experiences. Joe discusses how companies can collect data to help identify the right problems to solve for their customers, and what design strategies he has seen be most successful. Joe is the author of three best-selling books. His most recent book, The Digital-First Customer Experience covers seven strategies for designing compelling experiences in a digital-first world. Joe is also the CEO of CX/Digital, a consulting firm. Follow Joe and Rocket Software on LinkedIn.

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Digital: DisruptedBy Rocket Software