Let’s talk about bad agency pitches

Chip and Gini are tired of all of the bad pitches from agencies that they find in their inboxes. They simply can’t take any more.

In this episode, they examine some of the really poor sales emails and pitches to have guests on their podcasts that they have seen lately.

It’s time for agencies to knock it off and put more thought into how they pitch themselves and their clients.

Key takeaways

* Chip Griffin: “It’s not a numbers game, it’s a relationships game. And so you need to think about how you scale relationships, not how you scale outreach.”

* Gini Dietrich: “Know what your staff is doing from the perspective of creating content and using models and processes that they’ve scraped off the internet, and make sure they’re giving credit.”

* Chip Griffin: “Outreach shouldn’t be blasting out as much as you can to as many people as you can and just hoping that enough of that sticks to the wall that you actually are able to generate business over the long run. Because in the meantime, you’ve done tremendous damage to your reputation.”

* Gini Dietrich: “It’s about developing relationships and spending the time to build those relationships with your target audience, versus sending out as many pitches as you possibly can.”

Related

* Common mistakes agencies make when pursuing new business

* Creating winning new business strategies for your agency (featuring Shannyn Lee)

View Transcript

The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.

Chip Griffin: Hello and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin.

Gini Dietrich: And I’m Gini Dietrich.

Chip Griffin: And Gini, I think that you need to buy, buy, buy anything I’m going to sell right now, right? And just don’t even think about it. Just buy, right? Okay, no problem. Right after this.

You know, I get really annoyed. I could probably just stop right there.

Gini Dietrich: You could stop right there. Yes, you could.

Chip Griffin: Regular listeners. Anyone who knows me will just probably be like, yeah, yes you do.

Gini Dietrich: Yes you do.

Chip Griffin: But I’ve been getting particularly annoyed lately because it seems like there are more and more of these just awful pitches that I get on email and LinkedIn from agencies trying to do business and it just boggles my mind that people are actually getting results because I presume if they’re sending this stuff out that they’re getting some level of result off of these just awful, awful sales pitches.

Gini Dietrich: So, yes, I agree, and I have been receiving some as well, but I’d love an example of some of the awful sales pitches you’re getting.

Chip Griffin: I, I mean, some of my favorites that, that are, that are ever present from web development firms, for example where they basically say your website sucks. Huh. We want to fix it. I don’t think that’s, I mean, that, that would be like, you know, a cosmetologist going out there and saying you’re ugly,