We all think we know what a "story" is—but what is a brand story? What elements need to go into it, and what can it do for us?

Master "business storyteller" Park Howell gives us his proven structure for coming up with a business story and expressing it in the clearest, most impactful way possible.

Follow Christine Gritmon on Twitter: @cgritmon and join her each Tuesday for the #ChatAboutBrand Twitter chat.

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Get Started on Your Personal Brand Journey with a sampling of Christine's Personal Branding Questions here: https://www.gritmon.com/talkaboutmybrand

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