Having watched crisis after crisis play out in the new setting of the world with Tik Tok throughout 2022, Katie has some thoughts...

If the Balenciaga scandal couldn't have gotten any worse, it did thanks to their crisis PR strategy. So how does it work? Do you need to know how to do it? Is being 'crisis PR trained' the same as being first aid trained as a PR now? Katie lets you in on how it all works and her thoughts in this weeks episode!

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