Yeah, I hate you!

Just kidding.

"Hate groups are on the rise worldwide." Says a news magazine. And every where I go today, I hearing the same words from different people's mouths, "I hate you." and "I hate Jehovah's." and "I don't want to see  ______  going on around here." Sheesh!

Well they may all have the same words but they also have something else in common. After so much provocation and even finding Sovrumano falling from a celebrated company just five years ago here in Los Angeles to an entity that is constantly slandered and derided--it has inspired Me to share a few ideas with you.

Today, University students upload videos of themselves making innuendo of support for American genocide. Never before in world history has that happened. Today, our own federal government publishes yottabytes of hate speech at Americans annually. Today, some of the most privileged people in the world --literally who have the best that life has to offer--are some of the angriest and bigoted people in the world. What the hell is going on around here?

In this podcast we'll take a dive into this subject; we'll see if this is a good idea for us; we'll see if hate can be useful to a strategist and I will give you seven different ways that hate is being used. Some are legit and some not.

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