From Division I basketball courts to franchise boardrooms, Jake Hamburger's journey proves that sometimes your biggest career pivot leads to your greatest success. But here's what nobody talks about: he didn't just consult on franchises: he bought one, built it, and sold it before joining FranPath.

In this candid conversation with host Sam Schweitzer, Jake reveals the inside secrets he learned working with 13 different franchise concepts, why some founders create franchise empires, while others build systems destined to fail, and the red flags that separate winning brands from costly mistakes. As someone who's been on both sides of the table, Jake breaks down what really happens when franchisors don't know what they're looking for in franchisees.

Discover the surprising parallel between recruiting college athletes and finding the right franchise fit, why nerves before signing might actually be a good thing, and the validation mistake that Jake sees candidates make over and over again.