Today, I had the privilege of conversing with Nicolas Bailliache, the CEO of E-Streamly and the host of the Live E-Commerce Podcast. Since its inception in 2020, E-Streamly has been dedicated to not just bringing live shopping experiences to consumers but also closing the gap for mid-market companies. This involves integrating full payment and e-commerce capabilities into their existing technological framework. Our dynamic discussion delves into the future prospects of avatars in live streaming, exploring how AI can enhance not only chat functions but also play a role in product tagging within user-generated content videos and facilitate SMS notifications. Join us for this enlightening and enjoyable interview.