If you’ve been on Instagram lately, you’ve heard the word hook about a million times… but what actually is a hook, why does it matter, and how do you write one on social media that stops your ideal client mid-scroll?

In today’s short and snappy episode, I’m breaking it all down, in plain English, so you can finally feel confident creating hooks that work.

We’re chatting:
 • What a text hook actually is (and where to use it)
• Why hooks matter more than ever in 2025
• How to make your hooks clear, specific, and scroll-stopping
• Real examples for product AND service-based businesses
• The simple do’s and don’ts that instantly improve your content
• How to add text hooks inside the Instagram app (and why it helps your reach)

I’ll also walk you through some real hooks I’ve created for members inside Get Seen Get Sales, my mentorship for small business owners who want to grow with strategy, not stress.

If you’ve been posting gorgeous content but hearing crickets… this is the episode that will finally help your message land.

Hooks mentioned in this episode:
"(Ideal Client) are we all in agreement that xx? Yeah?"
example here

✨ JOIN GET SEEN GET SALES: The Mentorship
Ready for weekly content prompts, examples, hooks, workshops, and a community that gets it?
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Thanks to our Growth Addicts Sponsor:
Meet Heyday – the audience-first marketing agency helping SMEs, creatives, and fierce forces show up, stand out, and shine online.

From strategy and content to copy that actually connects, Heyday tailor digital marketing support to your brand’s unique goals. Whether you’re just starting out or scaling, they’ll help you connect with your audience, grow with confidence, and step into your Heyday era.

👉 Visit www.heydaydigitalagency.co.uk

Send us a text

• Small Business Community: Join Get Seen Get Sales and get the support, strategies & accountability you need to grow your business on social media with confidence. Learn more
• Connect with Amanda on Instagram: @amandahughes.uk
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