This one’s about: Witty copywriting, faulty car electronics, the role of music in advertising, the smell of crayons, and cars that float. How can a brand redeem itself after a worldwide scandal? Can we forgive a brand when it overdramatizes a crisis it created? Today, Steve, Emily, and Matt discuss Volkswagen’s evolution from the people’s car to a major lifestyle brand.

Resources referenced in this episode:

Doyle Dane Bernbach print ads for Volkswagen

Floating Beetle VW commercial

Fahrvergnugen VW commercial

Pink Moon commercial

Hello Light VW commercial

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