In this episode of Drink While You Think, Matthew sits down with Brooke Beach, CEO and founder of Marketwake, to talk about all things marketing for accounting firm owners.

👉 Welcome! (00:00)
👉 This Week's Topics & Beers (00:04)
👉 Where Wicked Weed Got Its Name (02:29)
👉 What Marketwake Does For Clients (03:54)
👉 Top 3 Marketing Priorities For Cloud Accounting Firms (05:05)
👉 Content Strategy: Writers Vs. SEO Strategists (07:31)
👉 Video Is Everything, Even Without SEO Value (11:25)
👉 What Is A Drip Campaign? Why Is It So Important? (15:13)
👉 How Accounting Firm Owners Should Think About Paid Search (19:44)
👉 Top 3 Marketing Metrics Accounting Firm Owners Should Track To Be Successful (27:23)
👉 Untappd Beer Rankings (37:37)

🍺 WHAT WE'RE DRINKING 🍺
—   MATTHEW is drinking Wicked Weed Brewing / Brownie from the Guilty Pleasures Imperial Stout Variety Pack.
https://www.wickedweedbrewing.com/beer/guilty-pleasures-imperial-stout-variety-pack/
—   BROOKE is drinking Creature Comforts Brewing Co. / Tropicália.
https://creaturecomfortsbeer.com/beers/tropicalia/

👥 CONNECT WITH US 👥
Matthew May: https://twitter.com/TheTechCPA, https://www.linkedin.com/in/thetechcpa/
Brooke Beach: https://twitter.com/BrookeBeach_, https://www.linkedin.com/in/brookebeach/
Marketwake: https://twitter.com/Marketwake, https://www.linkedin.com/company/marketwake/
Creature Comforts: https://twitter.com/creaturebeer, https://www.facebook.com/CreatureComfortsBeer
Wicked Weed Brewing: https://twitter.com/wickedweedbeer, https://www.facebook.com/WickedWeedBrewing

👣 FOLLOW US 👣
Facebook: https://www.facebook.com/acuity.co
Twitter: https://twitter.com/Acuity_co
Instagram: https://www.instagram.com/acuity.co/
TikTok: https://www.tiktok.com/@acuity_co
LinkedIn: https://www.linkedin.com/company/acuity.co/
Uptappd: https://untappd.com/user/DWYT/
Website: https://acuity.co/

👇 SUBSCRIBE TO OUR CHANNEL👇
https://www.youtube.com/channel/UCojjHAe6BqSgq9yZRR-O6ig

👇 SUBSCRIBE TO MARKETWAKE'S CHANNEL👇
https://www.youtube.com/channel/UCPPRuSlFHnSYccFN0fxjlMg