Reagan ‘Frank’ Mackrill, also known as “G’day Frank” is a well-known podcaster, speaker, mentor, and owner of G’day Frank, a brand identity design consultancy based in Sydney, Australia that focuses on helping businesses develop a memorable brand. He works with those who want to build a brand, not just a pretty logo. His goal is to help others create a unique identity with a distinct voice and look that stands out from the rest to offer a consistent customer experience. In this episode, learn how branding is an important skill that can be widely applicable in a variety of ways, along with the benefits and strategy behind it.