This talk has been inspired by my interview with Nicole Longstreath in this week's Making the Maven podcast. We talked about choosing a medium that's a right fit for you. If you don't feel comfortable writing, then you're likely not going to enjoy doing it, which means you won't be consistent with it. 

I truly believe you need to leverage your strengths all the way and if you prefer speaking, then start a podcast instead! In order to build the know, like, and trust factor, you have to put out consistent content.

The second step I would like to talk to you guys about is to focus on creating high value content. Again, this continues to build the know, like, and trust factor. When you can bring your audience value, they'll want to come back time and time again to hear what you have to say.

How do you get to rock star status with your content? Writing about a problem your ideal target market constantly has and solving it. If you really want to stand out and attract those ideal clients, you have to, again, consistently put content out and provide high, high value. That's it!

I know it's simple, but it can be so, so difficult to apply. Let's take action on this. Set a time in your calendar to create content and make a list of your target audiences' problems. What kind of questions are you getting over and over? Answer them! Those could be excellent topics that you can include in your content creation strategy. Get to work guys!