Let's Talk Digital

Beth Casey, Marketing Cloud Lead - Enterprise Accounts in Africa and Paul Islam, Account Executive in Data & Identity Solutions across EMEA, talk about the evolution of DMPs (Data Management Platforms) within the new marketing era and how we can leverage it’s power to deliver intelligent data to drive future business growth. 

Roan Mackintosh, Managing Director of IncuBeta, talks about how COVID-19 impacts digital transformation projects in South Africa and gives practical advice for brands.

Check our this week’s remote podcast with David Wingfield, Marketing Executive at Absa, talking about COVID-19 from a brand and marketing perspective. Listen now and keep engaged.

Check out this week’s podcast with Kirsty Dugmore, Chief Growth Officer at Sugaspice, talking about how behavioural economics could potentially be a secret weapon for marketing?

Monique Claassen, Head Client Service Director at Kantar SA talks about how brands are navigating through COVID-19 in in South Africa and gives great tips and perspectives on what our next approach should be.

Commodore Phetla & Michelle Randall, takes us through the proudly South African story of how Christopher, a social AI company, was founded and the success story behind the idea. A great addition to our podcast while South Africa endures social distancing for the next two weeks.

Donald Mokgale, MD of Carat Possibilities, talks to us about the Attention Economy and it’s impact on Media. Robust discussion around how we are still fighting for the consumer’s attention in the last 10 years and how we are evolving in the future. SA is still TV led but we are starting to see the attention increase in mobile and digital. Always follow the consumer.

Chaz, Group Account Executive at Verizon Media, talks to us about Women in digital. In this episode she talks to us about the active role women are playing with the digital environment. There is no reason why women can’t upskill themselves and adopt a more curious mind. As a collective women need to support each other to be successful in the digital space. 

Wayne Bishop, MD of PHD Media talks to us about the missing ingredient in performance marketing. In this episode he defines Performance Marketing in its current state, the role of brand and creative in performance supported with learnings and interesting concepts like “short-termism” and “cultural imprinting.” But to get this right, he tackles the 4 key components of increasing media skill-set in SA. How do we build a more sustainable performance business?

Dean Joffe, Account Executive Snapchat SA - part of the AdDynamo team, breaks the perceptions of Snapchat and provides us with some compelling reasons why Snapchat is a super-engagement platform. He starts by providing a view of What is Snapchat?  How does Snapchat support the industry with creative production? And finally how Snapchat functions with an ecosystem... Don’t miss out on this one.