Ben Tschirgi, spent a decade selling freight before launching Science of Sales to fix what most teams get wrong—cold outreach. Inside: hitting the inbox, writing messages that actually get replies, and out-selling bigger teams without the bloat. No fluff—just tactics that win.

Key Chapters:

(0:00) Background and Introduction

(1:29) Challenges in Cold Email Outreach

(03:27) Transition from Sales to Management

(7:02) Starting a New Business

(13:18) Social Media and Personal Branding

(21:16) Family and Personal Life

(29:12) Exploring Custom CRM Solutions

(29:59) Small Business vs. Startups

(30:22) The Future of SaaS in Freight

(31:44) AI's Role in Freight Tech

(34:01) Challenges in Scaling a Business

(39:23) Hiring and Team Management

(42:27) The Evolution of Freight Tech

(45:39) AI in Sales and Email Management

(48:14) Building a SaaS Tool for Clients

(50:41) Mistakes and Lessons Learned

#LetsTalkLogistics #SalesStrategy #FreightTech #ColdEmail #B2BSales