Clay Curran, co-founder of FreshX, joined the pod to talk about solving one of LTL’s hardest problems: reefer. From last mile pilots to a full-on freight brokerage pivot, he breaks down how they landed on a software solution that actually works—giving brokers instant access to reefer capacity across 80+ carriers. No transaction fees. No messy workarounds. Just real rates and real coverage.

Key Chapters:

(0:00) Introduction and Background

(2:32) Founding FreshX: From Last Mile Delivery to Freight Brokerage

(4:00) Challenges in LTL Reefer and the Pivot to Software

(7:11) Building and Scaling FreshX

(15:24) Technical Insights and Product Development

(22:49) Understanding the Role of a Product Manager

(24:40) Future Vision for FreshX

(26:46) Real-Life Challenges in Cold Chain Logistics

(34:55) Dynamic Pricing and Carrier Relationships

(39:16) Tech Stack and Business Operations

(41:29) Lessons Learned and Final Thoughts