In this episode of The Thrifty Marketer Podcast, "Let's Talk Marketing" with Mark Schaefer - Global Keynote Speaker, Bestselling Author and Business Consultant.

Mark Schaefer is a globally recognized keynote speaker, educator, business consultant, and author. His blog and podcast -- The Marketing Companion -- are at the top of the charts in the marketing field. Mark has worked in global sales, PR, and marketing positions for 30 years and provides consulting services as Executive Director of Schaefer Marketing Solutions. Mark is also an advisor to B Squared Media and several tech startups. He has advanced degrees in marketing and organizational development; holds seven patents; and is a faculty member of the graduate studies program at Rutgers University.

Mark is the bestselling author of nine path-finding books including the first book ever written on influence marketing. Mark’s books are used as textbooks at more than 50 universities, have been translated into 12 languages, and can be found in more than 750 libraries worldwide.

Discussion

• Mark's journey to the world-renowned author and keynote speaker
• How company values drive Marketing?
• How can brands build "authority" with content?
• Mark's thoughts on personal brand, and how to build one
• Context Marketing - Why is it important?
• Lessons from Mark's latest bestseller "Cumulative Advantage
• And more. 

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